Posts Tagged ‘Yves St. Laurent’

YSL’s Juxtaposition of “New Vintage”

June 30, 2009

Stefano Pilati, YSL’s creative director, recently said in Women’s Wear Daily about YSL’s New Vintage: “For me, my aim was more in the challenge, actually. […] It was trying to give fashion a value that is a bit beyond the visual aspect or the consuming aspect.”  

So, it seems that Pilati attempted to use recycled cotton drill from YSL archives to add an additional story in the process of designing fabric into shapes that can be sold as style, and thus justify either a new reason for potential customers to buy his clothing. Currently, the zeitgeist of 21st century fashion seem to resonate with being conscious with one’s consumption, being mindful of one’s waste, and being environmentally-friendly — ideas that Pilati seemed to have fully exploited when he was interviewed at their release party in Barneys. There seems to be much value in the idea as supposedly most of the 60 pieces in the New Vintage collection was sold halfway through the party.

YSL's New Vintage Display at Barneys New York (WWD)