Posts Tagged ‘Women’s Wear Daily’

Meet the “Gaudy” Guys: Vincent

August 1, 2009

VincentGet to know Vincent, the co-owner and creative director of Avant Gaudy.

Personal aspirations/hopes:
Run a fashionable online vintage clothing store.

Professional goals:
Let Avant Gaudy be as cool as the Renaissance Society.

Favorite movies?
Little Miss Sunshine and El Topo.

What T.V. shows are you currently watching/still addicted to?
Nature documentaries

What kind of music do you like? What bands are you listening to?
Fantastic Mainstream, Milt Jackson Orchestra

Favorite/essential book?
House of Stairs by William Sleator

What do you like to do for fun?
Make cupcakes, stews and barbecues

Things you love? (People, places, things, etc…)
Bjork, Sonar, Gaudi’s architecture

Favorite Designer?
Rei Kawakubo Comme des Garcons Fall 2009 Ready-to-Wear

Favorite fashion/beauty magazine?
Visionaire 48 Magic

Favorite clothing item/accessory that you own?
Vintage YSL shirt

How would you describe your personal style? 
The Emperor’s New Clothes

What is your most recent purchase?
Zamorano cheese and Pâte de coings

Guilty pleasure?
Making meals that take a long time to cook

What are you an expert of/random knowledge?
Issues on antitrust, general equilibrium, hedge funds, anti-Keynesian economics

Favorite Food?
Grilled Sardine Sandwiches by the Bosphorous River

What web site do you have to check everyday?
Women’s Wear Daily

Favorite Famous/Inspirational Quote:
Make mistakes.

What is your favorite item from Avant Gaudy?
Khaki Jumpsuit

AG Khaki Jumpsuit, $48

Meet the “Gaudy” Girls: Deborah

July 23, 2009

Deborah photoGet to know Deborah, the co-owner and CEO of Avant Gaudy.

Where are you from? Where do you live now?
I was born in Nigeria, though have spent much of my life here in the Midwest!

What is your profession/major?
I attend the University of Chicago and I study Political Science. I’m also very excited about fashion and run Avant Gaudy.


Personal aspirations:
I hope to live in the following cities in the following order: New York, London, Paris, Hong Kong, Berlin and Rio De Janeiro.

Professional goals:
I would like to become the CEO of a major fashion retailer such as Barneys – or create my own!

Favorite movies?
I love so many movies that I think it’s easier to just list categories. In order: French New Wave, New German Cinema and Scandinavian directors such as Ingmar Bergman and Roy Andersson. I am currently trying to watch every movie in the Criterion Collection

What T.V. shows are you currently watching/still addicted to?
With all the movies I watch, I don’t have time for TV!

What kind of music do you like? What bands are you listening to?
I love bands that sound like Sonic Youth. Particularly, I am a big fan of the Secret Machines and Blonde Redhead. My all-time favorite song is “Loved Despite of Great Faults” by Blonde Redhead. They’re incredible to watch live!

Favorite/essential book?
Books are like movies for me; better explained in categories. In this case I go by author. I love everything by Foucault, Sartre, Camus, Nabokov and Toni Morrison.

What do you like to do for fun?
As anyone who knows me knows, I love to eat cupcakes. Does that count as a hobby?

Favorite Designer?
Helmut Lang, Alber Ebaz and Alexander Wang.

Deborah's favorite designers

Favorite fashion/beauty magazine?
I read WWD every day.
Favorite clothing item/accessory that you own?
I can’t live without black pants.

How would you describe your personal style?
“Sarah, Plain and Tall.”

One thing you’ll never wear?
Sweatpants in public or Uggs in the winter. No matter how cold it is in Chicago!

What is your most recent purchase?
I haven’t shopped for myself in months — I can’t remember!

Do you have any style rules?
Black is always appropriate.

If you could live anywhere in the world, where would it be?
Any major city with reliable transit and a diversity of restaurants!

Obsessed with/can’t live without?
My iPhone.

Your perfect day?
It hopefully involves reading a good book and a long bike ride along the lakefront.

Guilty pleasure?
I could eat cupcakes for breakfast, lunch and dinner. I know this for a fact because I have tried.

cupcakes :)

Favorite food/drink?
Anything I can cook at home, and I am a fan of cold water.

What are you an expert at?
(Very) random political theory.

Favorite Animal?
Stray cats.

Let’s Get Personal

July 22, 2009

According to Women’s Wear Daily, the latest marketing trend for retailers are “intimate gatherings,” including house parties, luncheons and mini fashion showcases displaying the latest merchandise and new collections from up-and-coming designers. While smaller retailers and lesser-known designers have been using this technique for some time, department stores such as Saks Fifth Avenue, Neiman Marcus and Nordstrom are now utilizing this cost-effective strategy.

WWD: Jason Wu Private Show at Nordstrom

Nordstrom designer buyer Margaret Hinojosa de Garza added, ““The customers like to shop during these events…They feel we are doing something for them and they do feel very special as a result.”

The most important result of these “intimate gatherings”: developing stronger relationships with the customers.

“Andy Cohen, a New York-based marketing consultant, said anything a retailer can do to create an emotional bond is a positive. To be effective, it’s critical to attract a target audience in the appropriate number.”

Kimberly Grabel, senior vice president of marketing at Saks Fifth Avenue told WWD that Saks had just conducted research on the customer experience, asking ,”Given the backdrop of the economy, is shopping just not fun?” Grabel said most answered that “…They disagreed and said it is still fun and should still be fun. That is the element of these more intimate parties where you are with friends and having fun and you get to shop — it’s a trifecta of having a good time.”

Did you know that Avant Gaudy also hosts by-appointment shopping events at our showroom location in Chicago? To make an appointment, just contact us at or call 1.888.663.2266.