Posts Tagged ‘Vintage Clothing’

Strike a Pose!

June 30, 2009

Last Thursday, I had the privilege to go see my first photo shoot with Avant Gaudy. Actually, aside from the hours I’ve wasted watching America’s Next Top Model marathons, it was the first time I had seen any type of photo shoot. I really enjoyed the shoot and thought it would be fun to share a few thoughts and pictures!

Luis and Shawne getting readyOur model, Shawne, was so much fun to watch. She was really into the shoot and had great movement and energy. I think my favorite shots were the ones where we had Shawne standing on one of those half exercise balls. They made for some really interesting shots! Luis, our photographer, was also awesome!

The other thing that I loved about the shoot was watching the stylists put together outfits. The ten pieces to be shot had been picked ahead of time, so now it just a matter of accessorizing. Our stylists for the day, Anna, Anika and Mark, put together some amazing outfits. I don’t think I could have done it, we had SO many options to chose from.

Accessories! For more behind the scenes pictures, check out our Facebook Fan Page!

Spend or Save via Wise Bread

June 30, 2009

I’m a huge fan of personal finance blog WiseBread. I started following the site just for the freebie alerts, but was sucked in by their “life hack” articles, which philosophize about frugality and simple living. Their latest post (Spend or Save: The Fashion Edition) intrigued/horrified me:

Clothes shopping. Whether you love it or hate it, you have to do it…The good news is, shopping for clothes doesn’t have to be painful

Really? I wasn’t aware.

Despite the introduction, I agree with most of the advice: buy quality shoes, camisoles, etc., regardless of the cost. Don’t waste money on white basics (especially if you have well water!). But this bit of advice truly is priceless, and reflects of Avant Gaudy’s fashion philosophy:

If you’re only going to be able to wear it for a season or two, it’s not worth the big bucks. Worth purchasing? Probably, especially if you really love it. But not worth the same amount as something you’ll wear year after year.


Why spend tons of money on trendy clothes when you can invest in a timeless, well-made piece? Vintage pieces are often reminiscent of current trends, but let your own sense of style shine through. The time and effort that went into making most vintage pieces is evident: richer colors, secure stitches, and sturdy fabric ensure that each item is an investment in every sense of the word. Even the most frugal fashionista will have a hard time denying the emotional investment and history that accompanies a vintage piece.

Feel free to discuss how fashion and finances intersect in the comments.

Avant Gaudy “Moving Sale” This Week Only!

June 30, 2009

Avant Gaudy is moving!  This week, Avant Gaudy is developing and launching a newly-designed web site that will make shopping even easier for you! 

Since we’re moving, we wanted to give you a special discount:

  • Free Shipping Internationally! No matter where you are, shipping is free (this week only!) and returns are a snap.
  • Get 20% purchases over $50!


Sale runs  through Sunday, July 5th at 11:59pm.

Avant Gaudy Photoshoot

Be sure to visit Avant Gaudy to see our newest stock of vintage items!

A Ruffle Of What Vintage Chanel Really Means

June 30, 2009

Half a century ago, Coco Chanel debuted the black and white flower camellia. Its elegant ability to accessorize the simple, yet chic Chanel-look had people rushing to buy the timeless accessory.  On a brief walk around the mall this summer, I couldn’t help but notice bold floral accessories flashing in the windows of stores like J. Crew and Anthropologie.  Who would think 50 years later, Chanel’s sophisticated, feminine design aesthetic would still influence the fashions Americans wear today?

Classic Chanel pieces are by definition feminine, chic and simple.  Some of these pieces include the “Little Black Dress,” a buttoned overcoat, and a ribboned strand of pearls.  Chanel was known to accentuate the woman in the clothes, rather than the clothes on the woman.  On my walk around the mall, I was taken aback when I discovered that almost every store carried a simplistic flower headband alongside a beautiful faux strand of pearls.  It was like déjà vu. It’s so interesting that years later, these pieces never go out of style.

Chanel-inspired items from J. Crew

A few years ago, I went over to visit my grandmother- a notorious collector of various designers with a penchant for Chanel’s designer collection.  I watched her clean out her priceless vault of a closet, pulling out old pieces of boucle fabric (a Chanel specialty) and conservative button-up jackets.  I remember looking at some of these garments and forwarding picture messages to my friends screaming the word “PUKE” in all caps.   The fact that it seemed old and something my grandmother would wear could not be less appealing to me at the tender age of 13.  But what I remember most from this visit was the sage fashion advice she chose to impart to what must have appeared to her to be her ungrateful pre-teen granddaughter:  “Chanel is timeless;” and that I may “get lucky” should she choose to hand down some of her favorites. 


Classy Closet

June 24, 2009

When I landed the internship here at Avant Gaudy in late April, I could not be any more excited—or more nervous! I was thrilled that I was going to have the chance to help a business incorporate social media into their marketing strategies. As geeky as it sounds, I love learning about all things having to do with social networking. I’m good at it and I felt comfortable with it. Fashion, on the other hand, was something that I did not feel so confident about. Don’t get me wrong, I think (hope?) that I have a good sense of style, but I am by no means what you would refer to as a “fashionista.” Still, I’ve always been intrigued by fashion, and when I accepted the position, I was determined to jump right into it with an open mind and learn as much about the industry as possible.

The next few months, I paid a little bit more attention to all things fashion. I checked out a few fashion communities, blogs, etc. I found a lot of cool stuff, but by far, my favorite thing was an article that I found in an article featured in the Chicago Tribune the day before the internship started (how convenient!)

The article was about a fashion show for Classy Closet, the product of entrepreneur Emanuel Wilder. Classy Closet is located in Evanston, IL and sells secondhand designer clothing at very affordable prices. I read the article and immediately noticed the similarities between Classy Closet and Avant Gaudy. Of course, we’re not exactly the same; Classy Closet specializes is designer clothing, while Avant Gaudy focuses on vintage clothing. Still, it was very cool to see that another company with similar ideas—finding fashion treasures in unlikely places.

Classy Closet Fashion Show

Model walks the runway during the Classy Closet fashion show (Source:

Alice’s Adventures in Wonderland

June 23, 2009
Hopefully by now, you’ve seen the newly-released photos from Tim Burton’s Alice in WonderlandIf not, here’s a sneak peek of Anne Hathaway as The White Queen:

The White Queen

If you don’t feel like waiting until March 2010 to see the live-action/3-D reimagining of the Lewis Carrol fairytale, just look to the runways and the stores to create your own wonderland wardrobe in muted shades of blue, grey, cream and pink. Look to vintage-inspired details and jewelry and for embellished accents, focus on layered ruffles, flowers and bows.
Down the Rabbit Hole

Rose Earrings (Urban Outfitters), Gold Flower Bracelet (Urban Outfitters), Grey Satin Headband (Forever 21), Grey Pumps (Gianmarco Lorenzi), Blue Ruffle Dress (, Pink Layered Top (, High-Waisted Shorts (, Pearl Flower Necklace (SOHO Hearts), Gold Flats (Anthropologie), Pocket Watch Necklace (Urban Outfitters), Embellished Clutch (, Tea Cup Ring (Lunarra Star Jewelry), "Drink Me" Necklace (Alidra Alic jewelry)

Morning Musings by Anna

June 23, 2009

This weekend while shopping (let me rephrase that: wishing I had money to shop) I stumbled across the work of fashion designer Ivan Grundahl.  This Danish designer is a master at turning darks and neutrals into surprisingly feminine clothing.  Architectural pleating, billowy sleeves, and random rouching all combine to give the clothes an edgy yet delicate sort of feel.    

Ivan Grundahl

It’s amazing sometimes how the simple act of looking can be equated to breathing.   

In spite of the rather steep price tag for Grundahl’s stuff,  I think its easy to replicate the look in vintage-wear for a fraction of the price.  Take Avant Gaudy’s spin on the look:

Avant Gaudy

Avant Gaudy showroom opening photos!

June 22, 2009
This past Friday was the first opening for the new Avant Gaudy showroom at the Zhou B. Art Center! Thanks to everyone who came to visit the new gallery space and if you missed it, be sure to check out other upcoming Avant Gaudy events coming soon.

Check out a few photos from Friday’s opening…

AG showroom clothing display

AG showroom clothing display

Vintage accesories display

Vintage accesories display

To view more photos from Friday night’s opening, please visit the Avant Gaudy Facebook fan page.