Jumping on the band-wagon? Or pure genius?
InStyle provided an exclusive sneak peek of Nordstorm’s new line of Twilight-inspired clothing, ranging from T-shirts and accesories to fall jackets. While Nordstrom released the photos of the new line amidst Comic Con hype surrounding the release of the Twilight sequel, New Moon, the The Twilight Saga: New Moon Collection won’t be available until October, just before the November 20 release of the film. Good timing.
While Nordstrom may appear to be following the Twilight trend, their timing couldn’t be better and it’s a smart move to increase sales. Other retailers, including Hot Topic, started selling Twilight merchandise last fall during the hype of the film’s release. Twilight was even labeled as the savior of Hot Topic, according to The Cut:
This welcome break from never-ending economic doom and gloom is brought to you by Twilight, the movie responsible for boosting Hot Topic’s sales 11.4 percent in the third quarter. What? Yes. Twilight merchandise has saved Hot Topic from bloody retail death in the economic downturn. Just look at the numbers:
The mall-based retailer’s comparable-store sales were negative from the second quarter of 2005 until October 2008. They have risen each month since then, increasing 6.5 percent in November, 4.3 percent in December, 6 percent in January and 10.8 percent last month.
Will The Twilight Saga: New Moon Collection increase sales rapidly at Nordstrom? If “Twihards” have anything to do with it, then the money will surely be rolling in.
What do you think? Is Nordstrom just jumping on the bandwagon or is this new collection a smart move? Would you buy anything from the The Twilight Saga: New Moon Collection?