Posts Tagged ‘The Coveted’

Avant Gaudy on The Coveted!

August 21, 2009

Jennine from The Coveted visited the Avant Gaudy showroom this week.  Check out an exerpt from her interview with Deborah and see a sneak peek of some of Avant Gaudy’s favorite fall looks:

Avant Gaudy on The Coveted

DeborahOne of the things I missed the most when I was abroad was easy access to vintage clothing. I missed some of my local shops, and online, well many of the ones I love are located stateside (though not all!) When I came to Chicago, honestly, there’s not been much time to visit shops, we’re looking for a place to live, and me, I’m looking for work… but luckily enough, we got in touch with Chicago-based online vintage retailer, Avant Gaudy. Founded by Deb Umunnabuike (pictured on the left) in 2005, Avant Gaudy started out from a love for vintage, for integrating found pieces and wearing them in modern ways. this has translated into her shop philosophy:

“modern vintage” clothing: garments with some history that represent the best of today’s fashion and trends. Our fashion philosophy is all-encompassing: anyone can look good, and looking good does not equate spending a lot of money nor a lot of time in a shopping mall.’

Behind the scenes the shop has grown, with two buyers searching high and low for great pieces, they pool their resources together to create ‘collections’  based on runway trends, magazines, and style blogs like Hel Looks and The Sartorialist and fashion news sites like WWD to find inspiration. One of the advantages of going to Avant Gaudy’s is to see the ways they interpret vintage and relate it to the most recent of today’s trends… and for pretty cheap too, most pieces run about the $25-$50 range which for edited vintage pieces is quite a steal!

Check out the rest of the article on The Coveted to see more photos of our fall looks and even an exclusive photo of our latest editorial photo shoot.

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