Posts Tagged ‘Nordstrom’

The Twilight Saga: Nordstrom’s New Moon Collection

July 24, 2009

Jumping on the band-wagon?  Or pure genius?

InStyle provided an exclusive sneak peek of Nordstorm’s new line of Twilight-inspired clothing, ranging from T-shirts and accesories to fall jackets. While Nordstrom released the photos of the new line amidst Comic Con hype surrounding the release of the Twilight sequel, New Moon, the The Twilight Saga: New Moon Collection won’t be available until October, just before the November 20 release of the film.  Good timing.

The Twilight Saga: New Moon Collection at Nordstrom

The Twilight Saga: New Moon Collection at Nordstrom by adriane. on Polyvore.com

While Nordstrom may appear to be following the Twilight trend, their timing couldn’t be better and it’s a smart move to increase sales. Other retailers, including Hot Topic, started selling Twilight merchandise last fall during the hype of the film’s release. Twilight was even labeled as the savior of Hot Topic, according to The Cut:

This welcome break from never-ending economic doom and gloom is brought to you by Twilight, the movie responsible for boosting Hot Topic’s sales 11.4 percent in the third quarter. What? Yes. Twilight merchandise has saved Hot Topic from bloody retail death in the economic downturn. Just look at the numbers:

The mall-based retailer’s comparable-store sales were negative from the second quarter of 2005 until October 2008. They have risen each month since then, increasing 6.5 percent in November, 4.3 percent in December, 6 percent in January and 10.8 percent last month.

Will The Twilight Saga: New Moon Collection increase sales rapidly at Nordstrom?  If “Twihards” have anything to do with it, then the money will surely be rolling in.

What do you think?  Is Nordstrom just jumping on the bandwagon or is this new collection a smart move?  Would you buy anything from the The Twilight Saga: New Moon Collection?

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Let’s Get Personal

July 22, 2009

According to Women’s Wear Daily, the latest marketing trend for retailers are “intimate gatherings,” including house parties, luncheons and mini fashion showcases displaying the latest merchandise and new collections from up-and-coming designers. While smaller retailers and lesser-known designers have been using this technique for some time, department stores such as Saks Fifth Avenue, Neiman Marcus and Nordstrom are now utilizing this cost-effective strategy.

WWD: Jason Wu Private Show at Nordstrom

Nordstrom designer buyer Margaret Hinojosa de Garza added, ““The customers like to shop during these events…They feel we are doing something for them and they do feel very special as a result.”

The most important result of these “intimate gatherings”: developing stronger relationships with the customers.

“Andy Cohen, a New York-based marketing consultant, said anything a retailer can do to create an emotional bond is a positive. To be effective, it’s critical to attract a target audience in the appropriate number.”

Kimberly Grabel, senior vice president of marketing at Saks Fifth Avenue told WWD that Saks had just conducted research on the customer experience, asking ,”Given the backdrop of the economy, is shopping just not fun?” Grabel said most answered that “…They disagreed and said it is still fun and should still be fun. That is the element of these more intimate parties where you are with friends and having fun and you get to shop — it’s a trifecta of having a good time.”

Did you know that Avant Gaudy also hosts by-appointment shopping events at our showroom location in Chicago? To make an appointment, just contact us at sales@avantgaudy.com or call 1.888.663.2266.