Posts Tagged ‘Environment’

“Quite Fierce”

August 4, 2009

via Kitmeout

Stella McCartney’s new ad campaign is certainly whimsical. The blogosphere seems a little baffled by it right now. My first reaction was favorable – it’s adorable, it’s quasi-environmental, and it’s Disney, after all.



When putting this post together, I realized that I really hadn’t, well, looked at the clothes. It’s a topic often debated in advertising classes – is an ad truly good if you can’t remember the product? Upon further examination, I saw that Stella McCartney’s idea made sense:

I’m a huge Bambi fan, and the film reminds me of my mum… And we wanted to have some fun. The clothes in the campaign are looking quite fierce, and we wanted to contrast them with the innocence of Bambi.

Unfortunately, I’m getting “fun” and “innocent” more than fierce from this campaign. I think the colors for the cartoon characters are too bright, the model’s outfit too muted.

What do you think about this campaign, and should anything have been done differently?

Slow Fashion

July 23, 2009

via Treehugger

I’ve heard of the slow food movement, which was formed in reaction to fast food. But slow fashion? According to The Christian Science Monitor:

The Slow Fashion/Slow Clothing movement is a patchwork of the old and the new. It borrows heavily from Slow Food ideas of knowing more about what you buy, finding out who produced it, and using that knowledge to buy quality and to make socially and environmentally responsible choices.

5 in 1 is a “multidisciplinary organization supporting design entrepreneurship.” Based in Brooklyn, the space hold sample sales, trunk shows, one-on-one appointments with clients, and more.

While 5 in 1’s dedication is admirable, it’s reminiscent of what Avant Gaudy’s been doing for years. Plus, operating online allows us to share our collection with everyone. I respect the eco-focus of the slow fashion movement, but its anti-globalization and somewhat elitist undertones are worrisome.

As a result, we want our customers to know that there are real people behind our site (hence “Meet the Gaudy Girls/Guys“). We invite you to get to know us further by emailing us any questions, or give us a call at  (888) 663-2266  with any fashion emergencies. After all, what’s a good fashion find if you don’t have anyone to share it with?

Review: Honeybee Gardens cosmetics

June 29, 2009

Most people who purchase vintage aren’t just interested in finding a unique look. Buying vintage pieces is a great way to be environmentally conscious without compromising a thing.

Whenever I have a specific piece in mind, I try to buy vintage because of the environment and my sense of style. I must confess, however, that I’m more of an environmentalist in theory than in practice. I do take the train to work, but I drive twenty minutes each way to the station. Most of the organic food I’ve purchased comes in the form of a microwave meal. Nevertheless, I have succeeded in avoiding harsh chemicals during my everyday routine. Thanks to Honeybee Gardens, I don’t have to break the bank when doing so. Here’s a review of three products I use nearly every day: