Posts Tagged ‘Avant Gaudy’

Avant Gaudy on The Coveted!

August 21, 2009

Jennine from The Coveted visited the Avant Gaudy showroom this week.  Check out an exerpt from her interview with Deborah and see a sneak peek of some of Avant Gaudy’s favorite fall looks:

Avant Gaudy on The Coveted

DeborahOne of the things I missed the most when I was abroad was easy access to vintage clothing. I missed some of my local shops, and online, well many of the ones I love are located stateside (though not all!) When I came to Chicago, honestly, there’s not been much time to visit shops, we’re looking for a place to live, and me, I’m looking for work… but luckily enough, we got in touch with Chicago-based online vintage retailer, Avant Gaudy. Founded by Deb Umunnabuike (pictured on the left) in 2005, Avant Gaudy started out from a love for vintage, for integrating found pieces and wearing them in modern ways. this has translated into her shop philosophy:

“modern vintage” clothing: garments with some history that represent the best of today’s fashion and trends. Our fashion philosophy is all-encompassing: anyone can look good, and looking good does not equate spending a lot of money nor a lot of time in a shopping mall.’

Behind the scenes the shop has grown, with two buyers searching high and low for great pieces, they pool their resources together to create ‘collections’  based on runway trends, magazines, and style blogs like Hel Looks and The Sartorialist and fashion news sites like WWD to find inspiration. One of the advantages of going to Avant Gaudy’s is to see the ways they interpret vintage and relate it to the most recent of today’s trends… and for pretty cheap too, most pieces run about the $25-$50 range which for edited vintage pieces is quite a steal!

Check out the rest of the article on The Coveted to see more photos of our fall looks and even an exclusive photo of our latest editorial photo shoot.

Fashion in My Eyes Interview with Deborah!

August 20, 2009

Fashion in My Eyes

Check out this interview with Deborah, co-owner of Avant Gaudy, featured on Fashion in My Eyes.  Be sure to check out the amazing blog, or take a look at the interview reposted here:

Avant Gaudy is a chic online boutique, where you can find “vintage modern,modern vintage” clothes and accessories.
I asked Deb Umunnabuike, one of the Avant Gaudy founders, some questions about herself and about Avant Gaudy.

Image and video hosting by TinyPic

You are the co-founder of Avant Gaudy,tell us more about yourself.

I’m also a Political Science major at the University of Chicago, so I’ve often got a recent WWD and also something written by Foucault in my purse. My sister, Jessica, and I started Avant Gaudy in the summer of 2005 in order to keep ourselves busy. Beyond that, I really wanted to connect with and impact the lives of those who were as passionate about fashion as we were, and are. An online store seemed like a perfect way to reach fashionistas all over the world.

Why Avant Gaudy and not another name?

Avant Gaudy
is a play off of the word avant garde, which was a movement that embraced forward thinking, literature, art, and fashion. We select clothing that is fashion forward and yet also has a tinge of gaudiness in the sense that an Avant Gaudy girl or guy is both modern and playful.

How do you pick the items for the store?

All items are sourced from across the United States. We have a full-time team of buyers who dedicate themselves to researching trends and matching these trends up with vintage fashion. Our buyers are intuitive and creative – they know a good find when they see one.

What are your favorite pieces on Avant Gaudy right now?
This silver lame dress was featured on NotCouture,as was this vintage Diane von Furstenberg one.Jumpsuits, meanwhile, are on trend right now, and are edgy yet feminine
Image and video hosting by TinyPic

What do you love most about fashion?

Fashion allows an ordinary day to be extraordinary. Even if a person does enjoy and choose to follow trends, there’s still so much room for individuality. Vintage fashion is the best way to express your individuality – because of its scarcity, every piece is a rare link to the past that fits easily into a modern wardrobe example:

Brocade, $48

How do you see yourself and Avant Gaudy 10 years for now?

I’d like Avant Gaudy to expand and become even more of an international business than it already has. With the social media explosion, we feel like the time is right to connect with as many people as possible who share our interest in modern vintage. Additionally, I’d eventually like for our brand to serve as a platform for up and coming designers from across the world to showcase their takes on vintage through reconstructions and vintage-inspired looks.

Shoes!

August 20, 2009

Get ready for fall or back-to-school! Check out some of our newest vintage shoes at Avant Gaudy, including boots, heels, flats and vintage sneakers!

Skull and Bones, $35

Bow Leg, $25

Vtg. Marshalls, $20

Vtg. Nikes, $58

Avant Gaudy on Facebook and Twitter!

August 18, 2009

Are you a fan of Avant Gaudy on Facebook?  You should be!  Facebook fans daily updates about new merchandise, Avant Gaudy news, videos and blog posts.  Go to our fan page or text “fan avantgaudy” to FBOOK (32665) from your cell phone and  be added as a fan instantly (standard charges may apply).

Are you on Twitter? Then you should be following Avant Gaudy for up-to-the-minute updates on merchandise, Avant Gaudy news and all things fashion!

Photographer: Shmura Campbell

Are you already fans of Avant Gaudy on Facebook or Twitter?  Which site is your favorite?

New Avant Gaudy Photo Shoot – Back to School

August 18, 2009

Take a look at a few exclusive photos from our latest “back to school” photo shoot with photographer Shmura Campbell.

Go to Avant Gaudy to see photos from our previous photo shoots and buy these one-of-a-kind vintage items.

Blog Comment Contest Winner!

August 17, 2009

Congratulations to Patricia Ann of The Shapes of Things for winning our blog comment contest!  She won a $50 gift card to Avant Gaudy just by commenting on our blog posts!

Thank you to all of you who commented and participated!

The contest may be over, but we still love to hear what you have to say! 

Tell us what you think about your favorite posts! And check out Avant Gaudy to see our newest vintage merchandise.

www.avantgaudy.com

Midtown Style

August 14, 2009

After spending the day in the Bronx, I decided I wanted to spend a couple hours roaming around Midtown. I love the fact that in Midtown, no one slows down for anything. It’s also a great place to spot fashion trendsetters.
 
Many women wore high-waisted  pants and skirts—a trend I’ve seen both Chloé and Stella McCartney  incorporate into their runway shows.

Mustard Seed, $48

I also saw a lot of dresses and tops that emphasized women’s shoulders. That doesn’t mean you should dig out old jackets with shoulder pads stuffed inside them. Instead, women are giving the old trend a revamp by wearing puff sleeves and jackets with sharp angles at the shoulders.

Marc_by_Marc_Jacobs_Dress

Snow White, $68

Light, summery scarves, long strands of pearls, and belts worn high on the waist are still the go-to accessories in Midtown. I couldn’t walk a block without seeing one of the three. Even finding people wearing all three wasn’t hard to spot.
 
Lastly, and one of my favorite trends,  are men dressing especially classy. I’d like to partially attribute this popular trend to the television series Mad Men. The men in that show are so well dressed! Well, actually, all of the characters are well dressed. (If you aren’t watching it already and you love classic/vintage style, you must watch this show. Oh, yeah, and the acting is good too.) Anyway, I saw so many men dressed in sharp suits, but just like women’s fashion, men were sneaking in pops of color without being outrageous. Subtle pinks, purples and vibrant greens acted accent colors in ties or pocket squares.

Those are the latest trends I’ve spotted off the streets of Midtown. Next time, the Village—my favorite neighborhood in New York.

Exclusive Blog Comment Contest Ends in Five Days!

August 12, 2009

Don’t forget, Avant Gaudy is offering an exclusive contest for blog readers!

To enter the contest, all you have to do is comment on 10 or more of our blog entries (past entries acceptable) and email us (raffle@avantgaudy.com) the titles of the blog entries you commented on.  Then, just tell us which blog post was your favorite!

We will enter you into a raffle for a $50 gift certificate to our store!

Hurry up and comment now – you only have 5 days left! The contest ends August 17 at 12:00 a.m. CST.

Avant Gaudy Spotlight: Randy Michael Korwin

August 7, 2009

Randy is a photographer and our nextdoor neighbor at the Zhou B Art Center in Bridgeport. We were excited to have had the opportunity to work with him on a photo shoot this summer! If you haven’t checked out our Flickr account in a while, here’s some of his shots from the shoot:

Randy Michael Korwin

Check out Randy’s website for more of his work!

Our Avant Gaudy Playlist!

August 6, 2009

Avant Gaudy has created a special playlist for you, featuring a few of a all-time favorite songs and a few songs we just can’t stop listening to right now.  Check it out…

 Standalone player
A few of the featured artists include:

Lykke Li
Santogold
Bloc Party
Say Anything
Memory Cassette
Feist
and more…

Feist

Lykke Li

Bloc Party

Is there a playlist you’d like us to create?  Our favorite indie bands?  Favorite movie songs?  Best summer music?  Let us know in the comment section and we’ll create an essential playlist for you!