Archive for the ‘Avant Gaudy News/Events’ Category

New Avant Gaudy Editorial Photo!

August 4, 2009

Check out this exclusive photo from Avant Gaudy’s latest photo shoot.

July 30 editorial photo shoot

To learn more about our model, Angela, check out Sarah’s post about an interview with Angela from The Artsighter.

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Blogs We Luv!

August 4, 2009

Blogs We Luv: 10 Questions with Adriane of Avant GaudyAvant Gaudy was recently featured on Blogs We Luv!  Be sure to check out Blogs We Luv to see reviews and spotlights on other blogs, too!

The original interview appears here, and is reposted below.

10 Questions with Adriane of Avant Gaudy

By Tish on August 4th, 2009

 avantgaudy

 10 Questions with Adriane of Avant Gaudy

1. Describe your blog in five sentences or less.
While most sites focus on vintage fashion as an artifact, Avant Gaudy adheres to Coco Chanel’s creed: “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” While we draw inspiration from trends on the runway and on the street, we portray what we see through vintage clothing. Our blog reflects this juxtaposition, and draws readers who crave sustainable, innovative style. The blog offers our writers’ opinions on the relation between film, music, pop culture trends and more in relation to fashion. Finally, the blog also provides updates about news and merchandise from Avant Gaudy, our online vintage retailer.

2. Link us to one post from your blog that best defines who you are.
It’s so hard to pick just one! We have so many talented writers with different personalities and different interests that it’s hard to pick one BEST post. However, I think this entry, Contemporary Vintage: “Log Cabin Chic”, demonstrates how Avant Gaudy strives to focus on the importance of vintage fashion at a time when vintage clothing is more relevant – and prevalent – than ever. While we have a variety of different kinds of posts on the blog, this particular posts seems to emphasize part of our purpose: pointing out runway trends that are also being worn on the streets and teaching readers how they can create the same look with more affordable vintage pieces.

3. What sets you apart from other bloggers?
One thing that sets us apart from other bloggers is that our blog coincides with our online vintage store, Avant Gaudy. While we often post about trends, boutiques or fashion news, we also try to update our readers about the newest merchandise available on our Web site or give readers a sneak peek at our latest photo shoots. The blog also gives us the opportunity to hear back from our readers and customers. We love comments and feedback!

4. When and how did you first discover blogging?
Honestly, I personally just started blogging this summer! I started a blog with my friend where we just talked about fashion things we liked or other random things we were interested in, but we quickly ran out of time to work on it. I then started working with Avant Gaudy in June and since I’ve become incredibly involved with this blog, acting as blog manager with a team of about 14 writers. Now I want to start my own personal blog as well to discuss things I like and I’m interested in that might not fit on the Avant Gaudy blog. This is also the first time most of Avant Gaudy’s contributing writers have been blogging, too!

5. What is your biggest pet peeve related to blogging or the internet?
Spam. It’s incredibly annoying and we’ve been linked back to some very random sites for some reason. I’m incredibly grateful for Akismet!

6. Name one plugin, blogging widget, or service that you can’t live without.
As I had said, thank God for Akismet! And I really love checking out our stats, too. I love to know how many views we get each day, which posts are the most popular with our readers and how people are finding our blog. I love to see which search engine terms people have used and have found our blog through – it can be incredibly amusing.

7. If you could choose anyone, living or dead, to write a guest post for your blog, who would it be and why?
This is a tough one! It might sound cliché, but I think it would be incredible to have Coco Chanel write a guest post for us. We’ve actually written a few posts about Chanel already and her famous quote (“Fashion is in the sky, in the street…”) inspires our writers daily. If I had a second option as a guest writer, it would probably be Anna Wintour. It would be interesting to see her share her opinions in our blog.

8. How has blogging made you a better person?
As the manager of the Avant Gaudy blog, I think it has definitely made me a better person in that I’ve had the opportunity to work with other talented and opinionated fashion writers. I think blogging has also made me more aware of how much is really out there already. With so many blogs available on so many topics, it’s incredibly important to be unique and relevant.

9. What are your tips for becoming a better blogger?
Edit, spellcheck, edit, review, edit, check grammar and edit again!. Make sure your post is PERFECT before you publish it. I’m also a journalism student and careless grammar or spelling mistakes are one of my biggest pet peeves. It’s not difficult to read over your post at least once before publishing it and making sure there are no mistakes. It will make your blog look even more professional.

10. Name one great blog that you read on a regular basis. What makes it unique?
I love reading style blogs that are written by incredibly talented, stylish and YOUNG bloggers. I find it amazing – I’ll admit, I was never that stylish or Internet-savvy when I was in junior high! Or even high school! A few of my favorites are Style Rookie, The Stylish Wanderer and Sea of Shoes.

Special Avant Gaudy Raffle!

August 3, 2009

Avant Gaudy is offering an exclusive contest for blog readers!

To enter the contest, all you have to do is comment on 10 or more of our blog entries (past entries acceptable) and email us (raffle@avantgaudy.com) the titles of the blog entries you commented on.  Then, just tell us which blog post was your favorite!

We will enter you into a raffle for a $50 gift certificate to our store!

Hurry up and comment now – the contest ends August 17 at 12:00 a.m. CST.

Vintage Diane von Furstenberg dress available at www.avantgaudy.com

Meet the “Gaudy” Guys: Vincent

August 1, 2009

VincentGet to know Vincent, the co-owner and creative director of Avant Gaudy.

Personal aspirations/hopes:
Run a fashionable online vintage clothing store.

Professional goals:
Let Avant Gaudy be as cool as the Renaissance Society.

Favorite movies?
Little Miss Sunshine and El Topo.

What T.V. shows are you currently watching/still addicted to?
Nature documentaries

What kind of music do you like? What bands are you listening to?
Fantastic Mainstream, Milt Jackson Orchestra

Favorite/essential book?
House of Stairs by William Sleator

What do you like to do for fun?
Make cupcakes, stews and barbecues

Things you love? (People, places, things, etc…)
Bjork, Sonar, Gaudi’s architecture

Favorite Designer?
Rei Kawakubo

style.com: Comme des Garcons Fall 2009 Ready-to-Wear

Favorite fashion/beauty magazine?
Visionaire 48 Magic

Favorite clothing item/accessory that you own?
Vintage YSL shirt

How would you describe your personal style? 
The Emperor’s New Clothes

What is your most recent purchase?
Zamorano cheese and Pâte de coings

Guilty pleasure?
Making meals that take a long time to cook

What are you an expert of/random knowledge?
Issues on antitrust, general equilibrium, hedge funds, anti-Keynesian economics

Favorite Food?
Grilled Sardine Sandwiches by the Bosphorous River

What web site do you have to check everyday?
Women’s Wear Daily

Favorite Famous/Inspirational Quote:
Make mistakes.

What is your favorite item from Avant Gaudy?
Khaki Jumpsuit

AG Khaki Jumpsuit, $48

Avant Gaudy: Perfect 10

August 1, 2009

Bloggy AwardAvant Gaudy just won a Bloggy Award and received perfect 10s in all categories, including visual aesthetics, user friendliness, reading enjoyment, useful info and overall experience! See what Bloggy Award had to say about our blog:

 

Avant Gaudy is one of the most unique fashion blogs that I have seen in a while. The name alone should give you an inkling of what is in store for you in this blog.

Visual Aesthetics – 10
Avant Gaudy makes use of a very simple template. Again, this is a perfect example of how simplicity can be of great beauty. Photos – lots of them – make up for the simplicity of the template. For someone who is not really into fashion, I was really taken with the visuals in this blog.

User Friendliness – 10
It is very easy to navigate this blog. There are relevant links within the posts. The archives and the categories are also very accessible in the right column. I did have some issues with page loading times, but I think that it was more due to my Internet connection which has been acting up all day.

Reading Enjoyment – 10
As I said, I am not that into fashion but I did find myself reading on and on. More than the photos that caught my eyes, I did find tidbits of information in the text that were (surprisingly for me) enjoyable!

Useful Info – 10
People who do not think much of mainstream fashion should take a look at Avant Gaudy. There are tons of tips and ideas with regard to dressing and accessorizing yourself up!

Overall Experience – 10
There is no doubt about it, Avant Gaudy deserves a perfect score. Fashionable people, fashionista wannabes, or people like me who do not know much about this world – Avant Gaudy just might hold what you need and want.

Avant Gaudy photo shoot!

July 29, 2009

Check out a few exclusive photos from one of Avant Gaudy’s latest photo shoots…

And be sure to visit Avant Gaudy to check out what’s new in our latest inventory of unique, modern vintage clothing and accessories.

Meet the “Gaudy” Girls: Mariefe

July 27, 2009

MariefeGet to know Mariefe, the head merchandise buyer at Avant Gaudy.

Where are you from?
Phoenix, AZ

Where do you live now?
Chi-Town

What school did you go to?
Creighton University ’04, Business Administration, Marketing Major.  

Personal aspirations/hopes: 
I want to travel abroad and immerse myself into as many cultures as I can afford.  Realistically, I would like to be a personal styling consultant and have my own boutique back on the West Coast and live on the beach. 

Professional goals:
To bring in those dolla dolla bills y’all.

Favorite TV shows? 
Gossip Girl, 30 Rock, Lost, Dancing with the Stars, American Idol, Jeopardy, The Office and Project Runway.

What kind of music do you like?
Everything… I look to my younger sister to keep me up with what the kids are listening to these days. 

What bands are you listening to?
Radiohead, Elliot Smith, TV on the Radio, Yaysayers, Flaming Lips, Mason Jennings, She and Him, Secondhand Serenade, Rodrigo y Gabrielle, West Coast, anything Madonna but mostly her stuff from the 80’s, Girl Talk, Dispatch, The National, Dashboard Confessional, OAR, The Shins, Danger Mouse. 

All-time Favorite Songs:
(1) “Like a Prayer” – There is a car dance that accompanies this song.
(2) Bloc Party’s “Signs” – I secretly want to be part of the cast of Gossip Girl.
(3) Kelly Clarkson’s “Since you Been Gone,” on repeat screaming on the top of my lungs, in the car stuck in traffic.  

Favorite movies? 
Sound of Music, 16 Candles, Teen Witch and Grease.  Now you know I am really a 12 year-old girl. 

I Heart Jake Ryan

Favorite/essential book?
How to Score a Mega-Hottie (it was featured in the Twix commercial). On a more serious note, The Great Gatsby, I heart Jay Gatsby. 

Hobbies?
Bikram Yoga, hanging out with my friend’s dogs

What do you like to do for fun? 
Hang out with my friends and family doing any of the following:  day drink, go shopping, taking a long lunch outside and wine tasting.

“Things you love?”
People:  Other than my family, Natalie Portman, Catherine Zeta Jones, Wentworth Miller
Things: Filipino food. People laughing, but not at me.  The sound of someone biting into an apple. 
Places: Mission Beach, San Diego.  The Philippines.  

Favorite designers?
Marc Jacobs, Thakoon Panichgul, Michael Kors, Diane Von Furstenburg, and Phillip Lim.

    Style.com - Thakoon Resort 2010    Style.com - Phillip Lim Resort 2010

Favorite fashion/beauty magazine?
Lucky, W, and Cosmo.

Favorite clothing item/accessory that you own? 
My mom’s engagement ring, I’ve worn it once as a right hand accessory. 

How would you describe your personal style? 
I love short dresses!  I am only 5’2 so they have to be above my knee.   Right now I’m into the Romantic/Goddess style dresses.  But really, it all depends on my mood and the occasion.  

One thing you’ll never wear?
Harem pants.

Style icon?
Kate Hudson, Mary-Kate and Ashley Olsen. And my younger sister, Mariel. 

Mariel

What is your most recent purchase?
Iridescent Mother of Pearl square ring that looks like a napkin holder and lays across three whole fingers. 

Do you have any style rules? 
Keep it simple, but accessorize! 

If you could live anywhere in the world, where would it be? 
Bohol, Philippines- a white secluded beach in paradise. 

Obsessed with/can’t live without?
My iPhone.

Your perfect day?
Laying out at the pool, shopping at Last Chance, sushi for lunch, wine with lunch, wine for lunch. 

Guilty pleasure? 
The bottomless bottle of Two buck chuck.

Favorite food/drink?
Any Malbecs, I’m not picky by the end of the night they all taste the same.  

What are you an expert of/random knowledge?
Saved by the Bell trivia, ask me, I bet I know. 

What web site do you have to check everyday? 
Weather.com, you never know in Chicago! 

Favorite animal?
Dogs, but not the little yelpers! 

Personal quote:
“Everyone needs a Sarigumba Surprise.”

Favorite famous/inspirational quote:
“If one advances confidently in the direction of his dreams, and endeavors to live the life that he has imagined, he will meet with a success unexpected in common hours.” -Henry David Thoreau

What is your favorite item from Avant Gaudy? 
A short Greek goddess style dress with a zebra print.

Meet the “Gaudy” Girls: Deborah

July 23, 2009

Deborah photoGet to know Deborah, the co-owner and CEO of Avant Gaudy.

Where are you from? Where do you live now?
I was born in Nigeria, though have spent much of my life here in the Midwest!

What is your profession/major?
I attend the University of Chicago and I study Political Science. I’m also very excited about fashion and run Avant Gaudy.

 

Personal aspirations:
I hope to live in the following cities in the following order: New York, London, Paris, Hong Kong, Berlin and Rio De Janeiro.

Professional goals:
I would like to become the CEO of a major fashion retailer such as Barneys – or create my own!

Favorite movies?
I love so many movies that I think it’s easier to just list categories. In order: French New Wave, New German Cinema and Scandinavian directors such as Ingmar Bergman and Roy Andersson. I am currently trying to watch every movie in the Criterion Collection

What T.V. shows are you currently watching/still addicted to?
With all the movies I watch, I don’t have time for TV!

What kind of music do you like? What bands are you listening to?
I love bands that sound like Sonic Youth. Particularly, I am a big fan of the Secret Machines and Blonde Redhead. My all-time favorite song is “Loved Despite of Great Faults” by Blonde Redhead. They’re incredible to watch live!

Favorite/essential book?
Books are like movies for me; better explained in categories. In this case I go by author. I love everything by Foucault, Sartre, Camus, Nabokov and Toni Morrison.

What do you like to do for fun?
As anyone who knows me knows, I love to eat cupcakes. Does that count as a hobby?

Favorite Designer?
Helmut Lang, Alber Ebaz and Alexander Wang.

Deborah's favorite designers

Favorite fashion/beauty magazine?
I read WWD every day.
 
Favorite clothing item/accessory that you own?
I can’t live without black pants.

How would you describe your personal style?
“Sarah, Plain and Tall.”

One thing you’ll never wear?
Sweatpants in public or Uggs in the winter. No matter how cold it is in Chicago!

What is your most recent purchase?
I haven’t shopped for myself in months — I can’t remember!

Do you have any style rules?
Black is always appropriate.

If you could live anywhere in the world, where would it be?
Any major city with reliable transit and a diversity of restaurants!

Obsessed with/can’t live without?
My iPhone.

Your perfect day?
It hopefully involves reading a good book and a long bike ride along the lakefront.

Guilty pleasure?
I could eat cupcakes for breakfast, lunch and dinner. I know this for a fact because I have tried.

cupcakes :)

Favorite food/drink?
Anything I can cook at home, and I am a fan of cold water.

What are you an expert at?
(Very) random political theory.

Favorite Animal?
Stray cats.

Let’s Get Personal

July 22, 2009

According to Women’s Wear Daily, the latest marketing trend for retailers are “intimate gatherings,” including house parties, luncheons and mini fashion showcases displaying the latest merchandise and new collections from up-and-coming designers. While smaller retailers and lesser-known designers have been using this technique for some time, department stores such as Saks Fifth Avenue, Neiman Marcus and Nordstrom are now utilizing this cost-effective strategy.

WWD: Jason Wu Private Show at Nordstrom

Nordstrom designer buyer Margaret Hinojosa de Garza added, ““The customers like to shop during these events…They feel we are doing something for them and they do feel very special as a result.”

The most important result of these “intimate gatherings”: developing stronger relationships with the customers.

“Andy Cohen, a New York-based marketing consultant, said anything a retailer can do to create an emotional bond is a positive. To be effective, it’s critical to attract a target audience in the appropriate number.”

Kimberly Grabel, senior vice president of marketing at Saks Fifth Avenue told WWD that Saks had just conducted research on the customer experience, asking ,”Given the backdrop of the economy, is shopping just not fun?” Grabel said most answered that “…They disagreed and said it is still fun and should still be fun. That is the element of these more intimate parties where you are with friends and having fun and you get to shop — it’s a trifecta of having a good time.”

Did you know that Avant Gaudy also hosts by-appointment shopping events at our showroom location in Chicago? To make an appointment, just contact us at sales@avantgaudy.com or call 1.888.663.2266.

Shop Avant Gaudy on Etsy!

July 21, 2009

While we’re still working on getting the new and improved Web site ready for you, feel free to check out a few of our special items on Avant Gaudy’s Etsy shop until then!

Here are just a few of the one-of-a-kind vintage pieces featured on our Etsy store.

Vintage Black Velvet Strapless Dress, $58

Vintage Silver Metallic Dress, $58

We’ll be sure to let you know as soon as avantgaudy.com is back!