Why Vintage?



While our customers know that vintage = a one of a kind link to the past and to current trends, we do tend to get this question a lot. Shrimpton Couture explains:

Vintage fashion is a strange landscape. Depending on the current trend, usually defined by who is wearing what, vintage is either flaunted as being hip and up to the minute (isn’t that ironic!) or it’s quiet and below the surface without fan fare. But it’s always there.

Die-hard vintage girls like me buy and wear vintage with little regard for what the current trends happen to be. There are tons of girls out there who are active hunters for vintage treasures regardless of the current cool factor. But I am also surprised at how many people I meet who know nothing about vintage, the designers, the labels, and these people are often in the fashion industry. Where have they been?

I actually find people can be dismissive of fashion in general and I know that any of you who are reading this and work in this industry know of what I speak. I know you have had those same blank looks thrown at you when you say you are in fashion. It’s an industry associated with frippery and youth, rather then what is has really become, which is an industry of public companies and exchanges; profit and loss statements and very, very valuable clothing in certain sectors of it. Though vintage has perhaps not gone the route of becoming a publicly traded venture, trust me when I say that in certain parts of it, the clothes are also very, very, valuable.

So if their is a moral in today’s column its that despite what anyone else thinks or their reaction to it, you just have to forge ahead and do what you love, even if it seems to go against the norm, even if it’s just a little niche of a thing to do, even if people think you are odd. I am the first to admit it’s a strange little world I inhabit but its one that I would not give up even if every person I met from here on in thought me odd. In fact, it might even inspire me to tell you a great truth – that don’t you find the people who don’t quite fit in are usually the most compelling?

While we disagree that vintage fashionistas must ignore current trends, Shrimpton Couture sums up our fahion philosophy rather well: unless you want a cookie-cutter look, vintage is the only way to go.

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